LAURA CRAIG | RETHINKING THE ROAD

Apr 12, 2017

On today’s show, we talk to digital marketing expert Laura Craig about standing out in a new world of connectedness and limitless information accessibility.

What we discuss on today’s show

  • Serving a decade long apprenticeship in strategy and digital marketing at Unilever, L’Oreal and Carlton & United Breweries.
  • The importance of strategy before tactics.
  • The benefits and challenges of leaving the corporate world to pursue your own dream.
  • Moving from ego to genuinely caring as your underlying business philosophy.
  • The black art of digital marketing, including understanding algorithms.
  • Why engagement is more important than vanity metrics like followers & subscribers.
  • Choosing the right social media platforms.
  • Understanding the importance of using native content.
  • Standing out in this new world of connectedness and information accessibility.
  • Operating in a world of intense competition and clutter, distraction and limited attention spans.
  • The 4 keys to credibility.
  • Brand development through strategy and credibility.
  • Understand trial and error is expensive, not having a strategy is expensive, and investment in expert help is invaluable.
  • If you don’t have resources, be resourceful.
  • Content marketing, collaborations and a whole lot more.

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Welcome to the Shaw Show, we have a bunch of interesting and inspiring guests scheduled.