James Mayo | Rethinking the Art of Selling

Aug 21, 2016

On today’s show we talk with James Mayo about 10x growth built on the philosophy of customer is King and problem solving before selling.

What we discuss on today’s show

  • Being category captain is more important than how many categories
  • You can’t avoid the grind of “shoes leather” when building a business
  • Prior preparation prevents poor performance
  • It is better to plan your strategy around obtaining one new customer, than chasing 10
  • Understanding your own products is just a given
  • Understanding your competitor’s products better than them is a how you win
  • Effective social media strategy is all about content and measuring ROI
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Welcome to the Shaw Show, we have a bunch of interesting and inspiring guests scheduled.